Job Wanted Detail View
| Title: | International Marketing Professional with exposure to strategic planning, internet marketing and business management |
| Posted by: | Vivek Chaudhuri |
| Location: | Philadelphia, 94 |
| Date: | September 26, 2005 |
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Details: Summary An international business management professional with proven business problem-solving and analytical abilities, strong communication and interpersonal skills, seeking a challenging marketing management role. Successful track record of identifying and implementing significant productive changes to existing business strategies and processes. Key Strengths: SALES & MARKETING, INTERNATIONAL MANAGEMENT, STRATEGIC BUSINESS PLANNING, INTERNET MARKETING, MARKET RESEARCH, BUSINESS ANALYSIS, WRITING BUSINESS REQUIREMENTS, CUSTOMER/CLIENT RELATIONS, PORTFOLIO MANAGEMENT, PRESENTATION SKILL, LEADERSHIP/INITIATIVE, TEAM BUILDING ABILITIES Education Saint Joseph's University, Haub School of Business, Philadelphia, PA, USA Master's of Science, International Marketing. GPA 3.85/4.0, May 2004 Inducted into the Beta Gamma Sigma Honor Society University of Calcutta, Kolkata, India Bachelor's of Commerce, Accounting. Top 5% of Class, May 2000 Professional Experience Marketing Consultant, CSS Global Inc., Bala Cynwyd, PA Mar 2005 - Present Responsible for the business development activities and business consulting for the start-up interactive marketing firm that leverages on web technologies and applies the off-shore business model. · Business Development: Direct the marketing and sales activities in the U.S. for the start-up firm. Additionally, drive the business strategy development. Efforts have resulted in significant increase in revenue in a quarter. · Client Communication: Interact with clients to understand their needs and identify the business drivers. · Business Consulting: Help clients to develop their business strategy and marketing plan keeping the long-term objective and available resources in perspective. · Off-shore communication: Write business requirements documents and work with the off-shore development and creative team in Bangalore, India, to communicate client requirements effectively. Manage project timeline to ensure on-schedule project progress. · Internet Marketing: Work with clients to develop an online marketing plan, implement search engine optimization strategy based on web analytics. Help clients to leverage on the online marketing techniques to establish an effective strategic database marketing practice. Marketing and Strategy Consultant, Johnson Matthey Inc., Malvern, PA Aug 2004 Feb 2005 Developed a forward looking business strategy with focus on marketing, for the Stationary Source Emission Control (SSEC) business unit, part of the Catalyst Division of Johnson Matthey, a U.K. based $8 billion global specialty chemical leader. · Business Strategy: Directed business plan for SSEC business unit with estimated revenue of $20 Million; and initiated implementation of the product marketing strategy. Facilitated internal brainstorming session for strategic business planning. · Identified New Market: Segmented the market and identified the key business drivers. Analyzed the business environment and regulatory trends to recommend pursuit of new market worth $1.3 Billon in the U.S. · Market Intelligence: Determined the U.S. market size for the industry and prepared market forecast based on primary as well as secondary data. Competitive Analysis: Benchmarked against top competitors to aid business decision making. · Communication: Generated confidential reports and monthly communication packages. Presented market information to the upper management. Coordinated between commercial and development team. · Relationship Building: Communicated with regulatory authorities, key customers and industry associations to build on synergies. Project Consultant, Indian Oil Corporation Ltd., Kolkata, India June 2002 May 2003 Supervised project development, market research and sales promotion initiatives for a new gas station project of Indian Oil Corporation (IOC) Limited (FORTUNE 500 company). · Sales Promotion: Planned and implemented numerous sales promotion drives in coordination with IOC ltd. resulting in over 50% increase in revenue within three quarters. · Market Research: Provided recommendations on business strategy and application to the Regional Manager (East) of IOC Ltd. based upon on market research on the gasoline consumption and customer segmentation. Sales & Customer Service Executive, Jet Airways Ltd., Kolkata, India July 2000 June 2002 Managed sales accounts and contributed in the training and customer service initiatives for Jet Airways, India's best domestic airline with international benchmark on service and safety. · Customer Relationship and Accountability: Implemented efficient and timely customer relationship management approach resulting in reliability, safety, 92-95% monthly customer service satisfaction index and 100% on-time performance for the month of April 2002. · Operations Expansion: Contributed in training 6 new work groups focused on efficient performance and effective customer service for newly established service locations. Imparted training on SABRE applications. · Sales: Supervised 20 agent accounts generating over 10 million INR in annual revenue. Launched sales promotion initiatives in collaboration with marketing team. · Database Marketing: utilized MS-Access for targeted marketing to commercially important customers. Loyalty Program: Resolved about 90% service complaints through personal initiative. · Market and Competitor Analysis: Analyzed market trends with regard the four P's of marketing. Related Experiences · Research Assistant, Food Marketing Department, Saint Joseph's University, Philadelphia, PA; 2003-04, worked with Dr. Nancy Childs, Professor of Food Marketing. · International study tour of Russia, Hungary, Germany, Switzerland, France & Czech Republic (March 2004) facilitated the hands-on understanding of European business approach. Proficiency · Fluent in English (TOEFL-CBT: 293/300), Hindi, Bengali, Oriya, Punjabi (Indian Languages). · Expert in MS-Office Suite (Access, PowerPoint, Excel), SPSS (statistical analysis), Databases Search (LexisNexis, ABI/Info, EconLit, etc) · Advanced knowledge of HTML, Photoshop, Web Analytical tools, MS-Project. · Certificate Course Financial Fundamentals for Better Business Decision Making, Penn State Great Valley, School of Graduate Professional Studies, Malvern, PA. · Awarded competitive Saint Joseph's University's graduate assistantship and scholarship to pursue business graduate program, based on proven academic accomplishments. Reports & Projects · International Management: Team Leader, Winning Team, computer simulated Global Business Strategy Game, 40% of International Management course evaluation, under guidance of Dr. Alfredo Mauri, Professor of Management, Fall 2003 · European Markets: The Growth of Automobile Industry in Eastern Europe and Russia, individual research paper, Spring 2004 · Johnson Matthey Inc.: Stationary Source Emission Control (SSEC) The future growth engine for the Environmental Control and Technologies (ECT) business of Johnson Matthey; Report for presentation to the Board of Directors at JM Headquarters in the U.K., Oct 2004 |
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